How Precise Numbers Help Us Secure the Best Price
Published in
May 12, 2022
Contradictions and deceptions influence how our brains perceive numbers.
Researchers Matti Keloharju and Petri Hukkanen say quoting a precise number will help us get the best bargain.
A bid of $9800 for a car looks more authentic than a quote of $10,000. An offer price of $1.03 million for a company appears more realistic than $1 million.
